Editorial Team
Editors
Bozena I. Mierzejewska, University of St. Gallen, Switzerland
Dan Shaver, Jönköping International Business School, Sweden
Editorial Board
Alan B. Albarran, University of Nort Texas, USA
Marianne Barrett, Arizona State University, United States
Benjamin J. Bates, University of Tennessee, United States
Sylvia M. Chan-Olmsted, University of Florida, United States
Richard Collins, Open University, United Kingdom
Benjamin M. Compaine, Samara Associates, United States
Gilian Doyle, University of Glasgow, United Kingdom
Everette E. Dennis, Fordham University, United States
Paulo Faustino, University Autonoma de Lisboa, Portugal
Richard A. Gershon, Western Michigan University, United States
Wayne Fu, Nanyang Technological University, Singapore
Maria Elena Guiterrez Rentiara, Universidad Panamerican, Mexico
Thomas Hess, University of Munich, Germany
C. Ann Hollifield, University of Georgia
Yu-Li Liu, National Chengchi University, Taiwan
Claudia Loebbecke, University of Cologne, Germany
Li-Chuan Evelyn Mai, Beijing Normal University, China
Mercedes Medina, Universiad Navarra, Spain
Bozena I. Mierzejewska, University of St. Gallen, Switzerland
Philip M. Napoli, Fordham University, United States
Robert G. Picard, Jönköping International Business School, Sweden
Arnold Picot, University of Munich, Germany
Alfonso Sanchez-Tabernero, Universiad Navarra, Spain
Hans van Kranenburg, Radboud University, Nijmegen, Netherlands
Elena Vartanova, Moscow Stat University, Russian Federation
Michael O. Wirth, University of Tennessee, United States
Previous Editors
Beat F. Schmid (1999-2003), University of St. Gallen, Switzerland
Alan B. Albarran (2004-2008), University of North Texas, USA

Vol 6, No 1/2 (2004)

Table of Contents

Editor's note

Editors' Note Abstract PDF
Beat F. Schmid, Peter Glotz, Peter Glotz, Joachim Haes, Bozena I. Mierzejewska, Yingzi Xu 1

Articles

Introduction: Traditional Media and the Internet: The Search for Viable Business Models Abstract PDF
Sylvia M. Chan-Olmsted 2-3
Business Models for Content Delivery: An Empirical Analysis of the Newspaper and Magazine Industry Abstract PDF
Marc Fetscherin 4-11
The Internet's Impact on Content Utilization Chains: An Exploratory Case Study on Leading Publishers in Germany Abstract Untitled
Bernd Schulze, Thomas Hess, Bernd Eggers 12-22
Traditional Media and Their Internet Spin-Offs: An Explorative Study on Key Levers for Online Success and the Impact of Offline Reach Abstract PDF
Castulus Kolo, Patrick Vogt 23-35
Devising Video Distribution Strategies via the Internet: Focusing on Economic Properties of Video Products Abstract PDF
Byeng-Hee Chang, Seung-Eun Lee, Yang-Hwan Lee 36-45
The Evolution of Business Models and Marketing Strategies in the Music Industry Abstract PDF
Valerie Vaccaro, Deborah Y. Cohn 46-58
Strategies for Selling Paid Content on Newspaper and Magazine Web Sites: An Empirical Analysis of Bundling and Splitting of News and Magazine Articles Abstract PDF
Florian Stahl, Marc-Frederic Schäfer, Wolfgang Maass 59-66
Dayparting Online: Living Up to Its Potential? Abstract PDF
Hans Beyers 67-73
Webcasting Business Models of Clicks-and-Bricks and Pure-Play Media: A Comparative Study of Leading Webcasters in South Korea and the United States Abstract PDF
Louisa Haa, Richard Ganahl 74-87
Online Business Models in Greece and the United Kingdom: A Case of Specialist Versus Generic and Public Versus Privately Owned Online News Media Abstract PDF
Alexandros Arampatzis 88-101
Second Generation Net News: Interactivity and Information Accessibility in the Online Environment Abstract PDF
Erik P. Bucy 102-113
The Failure of Project Eyeball: A Case of Product Overpricing or Market Overcrowding? Abstract PDF
Marc Edge 114-122
Qualitative Media Measures: Newspaper Experiences Abstract PDF
Bobby J. Calder, Edward C. Malthouse 123-130
Regulatory Changes and Impacts on Media Management in the United States: A Look at Early Research Abstract PDF
Alan B. Albarran, Kenneth D. Loomis 131-138
Book Review: Economic and Financial Press: From the Beginnings to the First Oil Crisis Abstract PDF
Reimar H. Mueller 141-142

Book Reviews

Blockbusters and Trade Wars: Popular Culture in a Globalized World Abstract PDF
Nicola Simpson 141-145
The Economics of Copyright: Developments in Research and Analysis Abstract PDF
Carl Henning Reschke 146
Strategic Responses to Media Market Changes Abstract PDF
Bozena I. Mierzejewska 147