Editorial Team

Editors

Bozena I. Mierzejewska, University of St. Gallen, Switzerland
Dan Shaver, Jönköping International Business School, Sweden

Editorial Board

Alan B. Albarran, University of North Texas, United States
German Arango Forero, La Sabana University, Colombia
Marianne Barrett, Arizona State University, United States
Benjamin J. Bates, University of Tennessee, United States
Randal A. Beam, University of Washington, United States
Charles Brown, University of Westminster, United Kingdom
Sylvia M. Chan-Olmsted, University of Florida, United States
H. Iris Chyi, The University of Texas at Austin, United States
Richard Collins, Open University, United Kingdom
Benjamin M. Compaine, Northeastern University, United States
Everette E. Dennis, Northwestern University, Qatar
Ghislain Deslandes, ESCP Europe, Paris, France
Gilian Doyle, University of Glasgow, United Kingdom
Marco Gambaro, Universita degli Studi di Milano, Italy
Richard A. Gershon, Western Michigan University, United States
Wayne Fu, Nanyang Technological University, Singapore
Maria Elena Elena Gutiarrez Renteria, Universidad Panamericana, Mexico
Min Hang, Tsinghua University, China
Thomas Hess, University of Munich, Germany
C. Ann Hollifield, University of Georgia, United States
Claudia Loebbecke, University of Cologne, Germany
Hugh Martin, Ohio University, United States
Bozena I. Mierzejewska, University of St. Gallen, Switzerland
Philip M. Napoli, Fordham University, United States
Heinz-Werner Nienstedt, Johannes Gutenberg University Mainz, Germany
Robert G. Picard, Jönköping International Business School, Sweden
Arnold Picot, University of Munich, Germany
Alfonso Sanchez-Tabernero, University of Navarra, Spain
George Sylvie, University of Texas at Austin, United States
Carol Ting, University of Macau, Macao
George Tsourvakas, Aristotle University of Thessaloniki, Greece
Hans van Kranenburg, Radboud University, Netherlands
Aldo van Weezel, Universidad de los Andes, Chile
Elena Vartanova, Moscow State University, Russian Federation
Steve Wildman, Michigan State University, United States
Michael O. Wirth, University of Tennessee, United States

Previous Editors 1

Beat F. Schmid, University of St. Gallen, Switzerland
Alan B. Albarran, University of North Texas, United States

Vol 5, No 3 (2003)

Table of Contents

Editor's note

Editorial — culture and the media industry Abstract PDF
Lucy Küng 168-170

Articles

The culture of media as viewed from an organizational culture perspective Abstract PDF
Edgar H. Schein 171-172
Managing pirate culture: Corporate responses to peer-to-peer networking Abstract PDF
Des Freedman 173-179
If I had a song: The culture of digital community networks and its impact on the music industry Abstract PDF
Jerald Hughes, Karl Reiner Lang 180-189
Innovative product and customer retention: Strategies in the music business - An analysis of Santana's enhanced album “Shaman†Abstract PDF
Michel Clement, Marcel Engh, Bodo Thielmann 190-198
Leadership, an essential requirement for effecting change in media companies: An analysis of the Spanish market Abstract PDF
Francisco J. Perez-Latre, Alfonso Sanchez-Tabernero 199-208

Book Reviews

Global Media Governance - A Beginner's Guide by Sean O Siochru, Bruce Girard and Amy Mahan Abstract PDF
Dominik Büttiker 209-210
Digital Television Strategies: Business Challenges and Opportunities by Alan Griffiths Abstract
Berthold H. Hass 211-212
Media Management: Leveraging Content for Profitable Growth edited by Andrej Vizjak and Max Ringlstetter Abstract PDF
Louisa Ha 213-214
Streamlining - using new technologies and the internet to transform performance by Michael De Kare-Silver Abstract PDF
Daniel Kathan 215-217