Editorial Team

Editors

Bozena I. Mierzejewska, University of St. Gallen, Switzerland
Dan Shaver, Jönköping International Business School, Sweden

Editorial Board

Alan B. Albarran, University of North Texas, United States
German Arango Forero, La Sabana University, Colombia
Marianne Barrett, Arizona State University, United States
Benjamin J. Bates, University of Tennessee, United States
Randal A. Beam, University of Washington, United States
Charles Brown, University of Westminster, United Kingdom
Sylvia M. Chan-Olmsted, University of Florida, United States
H. Iris Chyi, The University of Texas at Austin, United States
Richard Collins, Open University, United Kingdom
Benjamin M. Compaine, Northeastern University, United States
Everette E. Dennis, Northwestern University, Qatar
Ghislain Deslandes, ESCP Europe, Paris, France
Gilian Doyle, University of Glasgow, United Kingdom
Marco Gambaro, Universita degli Studi di Milano, Italy
Richard A. Gershon, Western Michigan University, United States
Wayne Fu, Nanyang Technological University, Singapore
Maria Elena Elena Gutiarrez Renteria, Universidad Panamericana, Mexico
Min Hang, Tsinghua University, China
Thomas Hess, University of Munich, Germany
C. Ann Hollifield, University of Georgia, United States
Claudia Loebbecke, University of Cologne, Germany
Hugh Martin, Ohio University, United States
Bozena I. Mierzejewska, University of St. Gallen, Switzerland
Philip M. Napoli, Fordham University, United States
Heinz-Werner Nienstedt, Johannes Gutenberg University Mainz, Germany
Robert G. Picard, Jönköping International Business School, Sweden
Arnold Picot, University of Munich, Germany
Alfonso Sanchez-Tabernero, University of Navarra, Spain
George Sylvie, University of Texas at Austin, United States
Carol Ting, University of Macau, Macao
George Tsourvakas, Aristotle University of Thessaloniki, Greece
Hans van Kranenburg, Radboud University, Netherlands
Aldo van Weezel, Universidad de los Andes, Chile
Elena Vartanova, Moscow State University, Russian Federation
Steve Wildman, Michigan State University, United States
Michael O. Wirth, University of Tennessee, United States

Previous Editors 1

Beat F. Schmid, University of St. Gallen, Switzerland
Alan B. Albarran, University of North Texas, United States

Vol 4, No 2 (2002)

Table of Contents

Editor's note

Editorial — new media impact on traditional media management Abstract PDF
Beat F. Schmid, Peter Glotz, Peter Gomez, Bozena I. Mierzejewska 65

Articles

New media as catalysts for change in the transformation of the book publishing industry Abstract PDF
Nina D. Ziv 66-74
U.S. Newspapers and the development of online editions Abstract PDF
Shashank Saksena, C. Ann Hollifield 75-84
Public service television at the digital crossroads -the case of Austria Abstract PDF
Paul Murschetz 85-94
A framework for assessing market entry opportunities for internet-based TV Abstract PDF
Claudia Löbbecke, Marcia Falkenberg 95-104
The sony corporation: A case study in transnational media management Abstract PDF
Richard A. Gershon, Tsutomu Kanayama 105-117
The evolution of make/buy contracting for UK independent television (ITV) Abstract PDF
Lynne A. Nikolychok 118-123
A framework for building brand equity online for pure-play B2C retailers and services Abstract PDF
John Kimm, Srinarayan Sharma, Kris Setzekorn 123-133

Book Reviews

Regulating the Global Information Society edited by Christopher T. Mardsen Abstract PDF
Bozena I. Mierzejewska 134-135
Who Owns the Media? Connpetition and Concentration in the Mass Media Industry (third edition) written by Benjamin M. Compaine and Douglas Gomery Abstract PDF
Piet Bakker 136-137