Editorial Team

Editors

Bozena I. Mierzejewska, University of St. Gallen, Switzerland
Dan Shaver, Jönköping International Business School, Sweden

Editorial Board

Alan B. Albarran, University of North Texas, United States
German Arango Forero, La Sabana University, Colombia
Marianne Barrett, Arizona State University, United States
Benjamin J. Bates, University of Tennessee, United States
Randal A. Beam, University of Washington, United States
Charles Brown, University of Westminster, United Kingdom
Sylvia M. Chan-Olmsted, University of Florida, United States
H. Iris Chyi, The University of Texas at Austin, United States
Richard Collins, Open University, United Kingdom
Benjamin M. Compaine, Northeastern University, United States
Everette E. Dennis, Northwestern University, Qatar
Ghislain Deslandes, ESCP Europe, Paris, France
Gilian Doyle, University of Glasgow, United Kingdom
Marco Gambaro, Universita degli Studi di Milano, Italy
Richard A. Gershon, Western Michigan University, United States
Wayne Fu, Nanyang Technological University, Singapore
Maria Elena Elena Gutiarrez Renteria, Universidad Panamericana, Mexico
Min Hang, Tsinghua University, China
Thomas Hess, University of Munich, Germany
C. Ann Hollifield, University of Georgia, United States
Claudia Loebbecke, University of Cologne, Germany
Hugh Martin, Ohio University, United States
Bozena I. Mierzejewska, University of St. Gallen, Switzerland
Philip M. Napoli, Fordham University, United States
Heinz-Werner Nienstedt, Johannes Gutenberg University Mainz, Germany
Robert G. Picard, Jönköping International Business School, Sweden
Arnold Picot, University of Munich, Germany
Alfonso Sanchez-Tabernero, University of Navarra, Spain
George Sylvie, University of Texas at Austin, United States
Carol Ting, University of Macau, Macao
George Tsourvakas, Aristotle University of Thessaloniki, Greece
Hans van Kranenburg, Radboud University, Netherlands
Aldo van Weezel, Universidad de los Andes, Chile
Elena Vartanova, Moscow State University, Russian Federation
Steve Wildman, Michigan State University, United States
Michael O. Wirth, University of Tennessee, United States

Previous Editors 1

Beat F. Schmid, University of St. Gallen, Switzerland
Alan B. Albarran, University of North Texas, United States

Vol 3, No 4 (2001)

Table of Contents

Editor's note

Editorial Abstract PDF
Beat F. Schmid, Peter Glotz, Peter Gomez, Bozena I. Mierzejewska 191

Articles

The new business significance of branding Abstract PDF
Gouglas Galbi 192-198
Enhanced TV as brand extension: TV viewers' perception of enhanced TV features and TV commerce on broadcast networks' web sites Abstract PDF
Louisa Ha, Sylvia M. Chan-Olmsted 213-225
Content builds brands online Abstract PDF
Gerry McGovern 198-201
Strategizing the net business: How the U.S. television networks diversify, brand, and compete in the age of the internet Abstract PDF
Sylvia M. Chan-Olmsted, Jaemin Jung 213-225
Social responsibility and commercial broadcast television: An assessment of public affairs programming Abstract PDF
Philip M. Napoli 226-233

Book Reviews

Foundations of Communications Policy written by Philip M. Napoli Abstract PDF
Mark A. Jamison 234-236
Branding @ the Digital Age written by Herbert M. Meyers and Richard Gerstman (Eds.) Abstract PDF
Sabine Einwiller 237-238
The Eleven Immutable Laws of Internet Branding written by Al Ries and Laura Ries Abstract PDF
Madanmohan Rao 239-240