Editorial Team

Editors

Bozena I. Mierzejewska, University of St. Gallen, Switzerland
Dan Shaver, Jönköping International Business School, Sweden

Editorial Board

Alan B. Albarran, University of North Texas, United States
German Arango Forero, La Sabana University, Colombia
Marianne Barrett, Arizona State University, United States
Benjamin J. Bates, University of Tennessee, United States
Randal A. Beam, University of Washington, United States
Charles Brown, University of Westminster, United Kingdom
Sylvia M. Chan-Olmsted, University of Florida, United States
H. Iris Chyi, The University of Texas at Austin, United States
Richard Collins, Open University, United Kingdom
Benjamin M. Compaine, Northeastern University, United States
Everette E. Dennis, Northwestern University, Qatar
Ghislain Deslandes, ESCP Europe, Paris, France
Gilian Doyle, University of Glasgow, United Kingdom
Marco Gambaro, Universita degli Studi di Milano, Italy
Richard A. Gershon, Western Michigan University, United States
Wayne Fu, Nanyang Technological University, Singapore
Maria Elena Elena Gutiarrez Renteria, Universidad Panamericana, Mexico
Min Hang, Tsinghua University, China
Thomas Hess, University of Munich, Germany
C. Ann Hollifield, University of Georgia, United States
Claudia Loebbecke, University of Cologne, Germany
Hugh Martin, Ohio University, United States
Bozena I. Mierzejewska, University of St. Gallen, Switzerland
Philip M. Napoli, Fordham University, United States
Heinz-Werner Nienstedt, Johannes Gutenberg University Mainz, Germany
Robert G. Picard, Jönköping International Business School, Sweden
Arnold Picot, University of Munich, Germany
Alfonso Sanchez-Tabernero, University of Navarra, Spain
George Sylvie, University of Texas at Austin, United States
Carol Ting, University of Macau, Macao
George Tsourvakas, Aristotle University of Thessaloniki, Greece
Hans van Kranenburg, Radboud University, Netherlands
Aldo van Weezel, Universidad de los Andes, Chile
Elena Vartanova, Moscow State University, Russian Federation
Steve Wildman, Michigan State University, United States
Michael O. Wirth, University of Tennessee, United States

Previous Editors 1

Beat F. Schmid, University of St. Gallen, Switzerland
Alan B. Albarran, University of North Texas, United States

Vol 11, No 3/4 (2009)

Table of Contents

Articles

Consumer Use and Business Potential of Virtual Worlds: The Case of “Second Life†Abstract
Andreas M. Kaplan, Michael Haenlein 93-101
Divestiture Restructuring in the Media Industries: A Financial Market Case Analysis Abstract
Alison Alexander, James Owers 102-114
The Impact of the Korean Government's Privatization of Korea Telecom (KT) on the Korean Telecommunications Industry: KT's Financial and Operating Performance Abstract
Soon Wook Kim 115-123
Who Is the Customer in the “Customer Value?†Inherent Problems in the Marketing of Advertising Media Abstract
Mart Ots 124-134
High Performance Work Organization (HPWO) Initiatives in Television News Operations Abstract
Terry Adams-Bloom 135-143
Organizational Changes in Newspaper Firms and Their Relation to Performance Abstract
Aldo van Weezel 144-152

Book Reviews

Management and Innovation in the Media Industry, by Cinzia Dal Zotto and Hans van Kranenburg (Eds.) Abstract
Everette E. Dennis 153-154
Blogs, Wikipedia, Second Life, and Beyond—From Production to Produsage, by Axel Bruns Abstract
Thomas Hess 155-156
The Internet and the Mass Media, by Lucy Küng, Robert G. Picard, and Ruth Towse (Eds.) Abstract
Bozena I. Mierzejewska 157