Editorial Team
Editors
Bozena I. Mierzejewska, University of St. Gallen, Switzerland
Dan Shaver, Jönköping International Business School, Sweden
Editorial Board
Alan B. Albarran, University of Nort Texas, USA
Marianne Barrett, Arizona State University, United States
Benjamin J. Bates, University of Tennessee, United States
Sylvia M. Chan-Olmsted, University of Florida, United States
Richard Collins, Open University, United Kingdom
Benjamin M. Compaine, Samara Associates, United States
Gilian Doyle, University of Glasgow, United Kingdom
Everette E. Dennis, Fordham University, United States
Paulo Faustino, University Autonoma de Lisboa, Portugal
Richard A. Gershon, Western Michigan University, United States
Wayne Fu, Nanyang Technological University, Singapore
Maria Elena Guiterrez Rentiara, Universidad Panamerican, Mexico
Thomas Hess, University of Munich, Germany
C. Ann Hollifield, University of Georgia
Yu-Li Liu, National Chengchi University, Taiwan
Claudia Loebbecke, University of Cologne, Germany
Li-Chuan Evelyn Mai, Beijing Normal University, China
Mercedes Medina, Universiad Navarra, Spain
Bozena I. Mierzejewska, University of St. Gallen, Switzerland
Philip M. Napoli, Fordham University, United States
Robert G. Picard, Jnkping International Business School, Sweden
Arnold Picot, University of Munich, Germany
Alfonso Sanchez-Tabernero, Universiad Navarra, Spain
Hans van Kranenburg, Radboud University, Nijmegen, Netherlands
Elena Vartanova, Moscow Stat University, Russian Federation
Michael O. Wirth, University of Tennessee, United States
Previous Editors
Beat F. Schmid (1999-2003), University of St. Gallen, Switzerland
Alan B. Albarran (2004-2008), University of North Texas, USA

Vol 11, No 3/4 (2009)

Table of Contents

Articles

Consumer Use and Business Potential of Virtual Worlds: The Case of “Second Life” Abstract
Andreas M. Kaplan, Michael Haenlein 93-101
Divestiture Restructuring in the Media Industries: A Financial Market Case Analysis Abstract
Alison Alexander, James Owers 102-114
The Impact of the Korean Government's Privatization of Korea Telecom (KT) on the Korean Telecommunications Industry: KT's Financial and Operating Performance Abstract
Soon Wook Kim 115-123
Who Is the Customer in the “Customer Value?” Inherent Problems in the Marketing of Advertising Media Abstract
Mart Ots 124-134
High Performance Work Organization (HPWO) Initiatives in Television News Operations Abstract
Terry Adams-Bloom 135-143
Organizational Changes in Newspaper Firms and Their Relation to Performance Abstract
Aldo van Weezel 144-152

Book Reviews

Management and Innovation in the Media Industry, by Cinzia Dal Zotto and Hans van Kranenburg (Eds.) Abstract
Everette E. Dennis 153-154
Blogs, Wikipedia, Second Life, and Beyond—From Production to Produsage, by Axel Bruns Abstract
Thomas Hess 155-156
The Internet and the Mass Media, by Lucy Küng, Robert G. Picard, and Ruth Towse (Eds.) Abstract
Bozena I. Mierzejewska 157