Editorial Team
Editors
Bozena I. Mierzejewska, University of St. Gallen, Switzerland
Dan Shaver, Jönköping International Business School, Sweden
Editorial Board
Alan B. Albarran, University of Nort Texas, USA
Marianne Barrett, Arizona State University, United States
Benjamin J. Bates, University of Tennessee, United States
Sylvia M. Chan-Olmsted, University of Florida, United States
Richard Collins, Open University, United Kingdom
Benjamin M. Compaine, Samara Associates, United States
Gilian Doyle, University of Glasgow, United Kingdom
Everette E. Dennis, Fordham University, United States
Paulo Faustino, University Autonoma de Lisboa, Portugal
Richard A. Gershon, Western Michigan University, United States
Wayne Fu, Nanyang Technological University, Singapore
Maria Elena Guiterrez Rentiara, Universidad Panamerican, Mexico
Thomas Hess, University of Munich, Germany
C. Ann Hollifield, University of Georgia
Yu-Li Liu, National Chengchi University, Taiwan
Claudia Loebbecke, University of Cologne, Germany
Li-Chuan Evelyn Mai, Beijing Normal University, China
Mercedes Medina, Universiad Navarra, Spain
Bozena I. Mierzejewska, University of St. Gallen, Switzerland
Philip M. Napoli, Fordham University, United States
Robert G. Picard, Jönköping International Business School, Sweden
Arnold Picot, University of Munich, Germany
Alfonso Sanchez-Tabernero, Universiad Navarra, Spain
Hans van Kranenburg, Radboud University, Nijmegen, Netherlands
Elena Vartanova, Moscow Stat University, Russian Federation
Michael O. Wirth, University of Tennessee, United States
Previous Editors
Beat F. Schmid (1999-2003), University of St. Gallen, Switzerland
Alan B. Albarran (2004-2008), University of North Texas, USA

Vol 11, No 1 (2009)

Table of Contents

Articles

Staking a Claim for Social Responsibility: An Argument for the Dual Responsibility Model Abstract
Terry Adams-Bloom, Johanna Cleary 1 - 8
Blogging from the Management Perspective: A Follow-Up Study Abstract
Mary Lou Sheffer, Brad Schulz 9 - 17
Programming Strategies of U.S.-Originated Cable Networks in Asian Markets: Descriptive Study Based on the Product Standardization and Adaptation Theory Abstract
Goro Oba 18 - 31
Balancing Tensions During Convergence: Duality Management in a Newspaper Company Abstract
Leona Achtenhagen, Elena Raviola 32 - 41

Book Reviews

Le Management des Meacutedias, by Ghislain Deslandes Abstract
Nadine Toussaint Desmoulins 42 - 43
Media Work, by Mark Deuze Abstract
Tim Marjoribanks 44 - 45
Strategic Management in the Media: Theory to Practice, by Lucy Kuumlng Abstract
Jaemin Jung 46 - 47