Editorial Team

Editors

Bozena I. Mierzejewska, University of St. Gallen, Switzerland
Dan Shaver, Jönköping International Business School, Sweden

Editorial Board

Alan B. Albarran, University of North Texas, United States
German Arango Forero, La Sabana University, Colombia
Marianne Barrett, Arizona State University, United States
Benjamin J. Bates, University of Tennessee, United States
Randal A. Beam, University of Washington, United States
Charles Brown, University of Westminster, United Kingdom
Sylvia M. Chan-Olmsted, University of Florida, United States
H. Iris Chyi, The University of Texas at Austin, United States
Richard Collins, Open University, United Kingdom
Benjamin M. Compaine, Northeastern University, United States
Everette E. Dennis, Northwestern University, Qatar
Ghislain Deslandes, ESCP Europe, Paris, France
Gilian Doyle, University of Glasgow, United Kingdom
Marco Gambaro, Universita degli Studi di Milano, Italy
Richard A. Gershon, Western Michigan University, United States
Wayne Fu, Nanyang Technological University, Singapore
Maria Elena Elena Gutiarrez Renteria, Universidad Panamericana, Mexico
Min Hang, Tsinghua University, China
Thomas Hess, University of Munich, Germany
C. Ann Hollifield, University of Georgia, United States
Claudia Loebbecke, University of Cologne, Germany
Hugh Martin, Ohio University, United States
Bozena I. Mierzejewska, University of St. Gallen, Switzerland
Philip M. Napoli, Fordham University, United States
Heinz-Werner Nienstedt, Johannes Gutenberg University Mainz, Germany
Robert G. Picard, Jönköping International Business School, Sweden
Arnold Picot, University of Munich, Germany
Alfonso Sanchez-Tabernero, University of Navarra, Spain
George Sylvie, University of Texas at Austin, United States
Carol Ting, University of Macau, Macao
George Tsourvakas, Aristotle University of Thessaloniki, Greece
Hans van Kranenburg, Radboud University, Netherlands
Aldo van Weezel, Universidad de los Andes, Chile
Elena Vartanova, Moscow State University, Russian Federation
Steve Wildman, Michigan State University, United States
Michael O. Wirth, University of Tennessee, United States

Previous Editors 1

Beat F. Schmid, University of St. Gallen, Switzerland
Alan B. Albarran, University of North Texas, United States

Vol 8, No 2 (2006)

Table of Contents

Articles

Content Development for the Third Screen: The Business and Strategy of Mobile Content and Applications in the United States Abstract
Sylvia M. Chan-Olmsted 51-59
News Media Performance in Hypercompetitive Markets: An Extended Model of Effects Abstract
C. Ann Hollifield 60-69
A Web of Stakeholders and Strategies in the Development of Digital Multimedia Broadcasting (DMB): Why and How Has DMB Been Developed in Korea? Abstract
Dong Hee Shin, Won-Yong Kim, Dong-Hoon Lee 70-83
The Event Movie: Marketing Filmed Entertainment for Transnational Media Corporations Abstract
Sven Jockel, Thomas Dobler 84-91
Mobile Music, Customer Value, and Changing Market Needs Abstract
Per Andersson, Christopher Rosenqvist 92-103