Editorial Team
Editors
Bozena I. Mierzejewska, University of St. Gallen, Switzerland
Dan Shaver, Jönköping International Business School, Sweden
Editorial Board
Alan B. Albarran, University of Nort Texas, USA
Marianne Barrett, Arizona State University, United States
Benjamin J. Bates, University of Tennessee, United States
Sylvia M. Chan-Olmsted, University of Florida, United States
Richard Collins, Open University, United Kingdom
Benjamin M. Compaine, Samara Associates, United States
Gilian Doyle, University of Glasgow, United Kingdom
Everette E. Dennis, Fordham University, United States
Paulo Faustino, University Autonoma de Lisboa, Portugal
Richard A. Gershon, Western Michigan University, United States
Wayne Fu, Nanyang Technological University, Singapore
Maria Elena Guiterrez Rentiara, Universidad Panamerican, Mexico
Thomas Hess, University of Munich, Germany
C. Ann Hollifield, University of Georgia
Yu-Li Liu, National Chengchi University, Taiwan
Claudia Loebbecke, University of Cologne, Germany
Li-Chuan Evelyn Mai, Beijing Normal University, China
Mercedes Medina, Universiad Navarra, Spain
Bozena I. Mierzejewska, University of St. Gallen, Switzerland
Philip M. Napoli, Fordham University, United States
Robert G. Picard, Jönköping International Business School, Sweden
Arnold Picot, University of Munich, Germany
Alfonso Sanchez-Tabernero, Universiad Navarra, Spain
Hans van Kranenburg, Radboud University, Nijmegen, Netherlands
Elena Vartanova, Moscow Stat University, Russian Federation
Michael O. Wirth, University of Tennessee, United States
Previous Editors
Beat F. Schmid (1999-2003), University of St. Gallen, Switzerland
Alan B. Albarran (2004-2008), University of North Texas, USA

Vol 8, No 4 (2006)

Table of Contents

Articles

Diffusion of Hedonic Goods: A Literature Review Abstract
Michel Clement, Sibille Fabel, Christina Schmidt-Stolting 155-163
An Application of the Analytic Network Process to the Advertising Media Budget Allocation Decision Abstract
Keith Coulter, Joseph Sarkis 164-172
Broadband Deployment in the United States: Examining the Impacts of Platform Competition Abstract
Sangwon Lee 173-181
How Can Music Majors Increase Their Success in the Market for Over-the-Air Downloads'—The Case of Germany Abstract
Andreas Konig, Albrecht Enders, Harald Hugenberg, Markus Rohring 182-192