JMM - The International Journal on Media Management, Vol 9, No 4 (2007)

Becoming a Broadcasting Leader in 10 Years: A Case Study of Portugal's TVI—Media Capital Group

Paulo Faustino, Autoacutenoma University of Lisbon,

Abstract


The main objectives of this article are to analyse (a) some media group strategic corporate management options, especially within the television segment; (b) as well as identify critical success factors to achieve leadership. Some future challenges are also identified within the scope of new broadcasting technologies such as Internet protocol television, cable, satellite, and digital terrestrial television.

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