Editorial Team
Editors
Bozena I. Mierzejewska, University of St. Gallen, Switzerland
Dan Shaver, Jönköping International Business School, Sweden
Editorial Board
Alan B. Albarran, University of Nort Texas, USA
Marianne Barrett, Arizona State University, United States
Benjamin J. Bates, University of Tennessee, United States
Sylvia M. Chan-Olmsted, University of Florida, United States
Richard Collins, Open University, United Kingdom
Benjamin M. Compaine, Samara Associates, United States
Gilian Doyle, University of Glasgow, United Kingdom
Fang Liu, The University of North Texas, United States
Everette E. Dennis, Fordham University, United States
Paulo Faustino, University Autonoma de Lisboa, Portugal
Richard A. Gershon, Western Michigan University, United States
Wayne Fu, Nanyang Technological University, Singapore
Maria Elena Guiterrez Rentiara, Universidad Panamerican, Mexico
Thomas Hess, University of Munich, Germany
C. Ann Hollifield, University of Georgia
Yu-Li Liu, National Chengchi University, Taiwan
Claudia Loebbecke, University of Cologne, Germany
Li-Chuan Evelyn Mai, Beijing Normal University, China
Mercedes Medina, Universiad Navarra, Spain
Bozena I. Mierzejewska, University of St. Gallen, Switzerland
Philip M. Napoli, Fordham University, United States
Eli M. Noam, Columbia University, United States
Robert G. Picard, Jönköping International Business School, Sweden
Arnold Picot, University of Munich, Germany
Alfonso Sanchez-Tabernero, Universiad Navarra, Spain
Hans van Kranenburg, Radboud University, Nijmegen, Netherlands
Elena Vartanova, Moscow Stat University, Russian Federation
Michael O. Wirth, University of Tennessee, United States
Previous Editors
Beat F. Schmid (1999-2003), University of St. Gallen, Switzerland
Alan B. Albarran (2004-2008), University of Nort Texas, USA

JMM - The International Journal on Media Management

Welcome to JMM - The International Journal on Media Management. The journal is published by the Institute for Media and Communications Management of the University of St.Gallen, Switzerland in cooperation with Taylor & Francis Group and is dedicated to investigating the development and management of new media and innovations in worldwide communications.



Vol 10, No 4 (2008)

Table of Contents

Articles

Mass Media Displacement and Saturation Abstract
Jay Newell, Joseph J. Pilotta, John C. Thomas
Radio's Clutter Conundrum: Better Memory for Ads, Worse Attitudes Toward Stations Abstract
Robert F. Potter, Coy Callison, Todd Chambers, Aimee Edison
Factors Influencing the Adoption of HD Radio™ by Local Radio Station Managers Abstract
Clark F. Greer, Douglas F. Ferguson
Advertising Practitioner Perceptions of HDTV Advertising: A Diffusion of Innovations Perspective Abstract
Kartik Pashupati, Alice Kendrick

Editor's note

Invisible on the Frontlines of the Media Revolution Abstract
C. Ann Hollifield
Defining Media Management Abstract
Alan B. Albarran