JMM - The International Journal on Media Management

The journal is published by the Institute for Media and Communications Management of the University of St.Gallen, Switzerland in cooperation with Lawrence Erlbaum Associates and is dedicated to investigating the development and management of new media and innovations in worldwide communications.

Vol 16, No 1 (2014)

Table of Contents

Invited Essays

What is a Media Company? A Reconceptualization for the Online World
Thomas Hess 3-8

Articles

Brands and Branding in Media Management—Toward a Research Agenda
Nando Malmelin, Johanna Moisander 9-25
A Taxonomy of Newspapers based on Multi-Platform and Paid Content Strategies: Evidences from Spain
Manuel Goyanes, Catherina Durrenberg 27-45