JMM - The International Journal on Media Management

The journal is published by the Institute for Media and Communications Management of the University of St.Gallen, Switzerland in cooperation with Lawrence Erlbaum Associates and is dedicated to investigating the development and management of new media and innovations in worldwide communications.

Vol 16, No 2 (2014)

Table of Contents


Key Changes Impacting Media Management Research
Bozena I. Mierzejewska, Dan Shaver 47-54
Using Reader Preferences to Optimize News Content: A Method and a Case Study
Vamsi K. Kanuri, Esther Thorson, Murali K. Mantrala 55-75
Audience Valuation in the New Media Era: Interactivity, Online Engagement, and Electronic Word-of-Mouth Value
Yan Yang, Amy Jo Coffey 77-103