JMM - The International Journal on Media Management

The journal is published by the Institute for Media and Communications Management of the University of St.Gallen, Switzerland in cooperation with Lawrence Erlbaum Associates and is dedicated to investigating the development and management of new media and innovations in worldwide communications.

Vol 15, No 4 (2013)

Table of Contents


Toward Creativity Management: Idea Generation and Newsroom Meetings
Mats Nylund 197-210
Value Creation in the Publishing Industry: The Impact of Acquiring IT Services Firms Between 2002 and 2007
Peter Duchessi, Rita Biswas 211-228
What's on TV? The Impact of Brand Image and Celebrity Credibility on Television Consumption from an Ingredient Branding Perspective
Bettina Lis, Martin Post 229-244
Media Management Tools: UK Broadcast Media Executives’ Perspective
John J. Oliver 245-257


Associated Reviewers 2013
Bozena Mierzejewska 259
Editorial Board
Bozena Mierzejewska ebi