Editors
Bozena I. Mierzejewska, University of St. Gallen, Switzerland
Dan Shaver, Jönköping International Business School, Sweden
Dan Shaver, Jönköping International Business School, Sweden
Editorial Board
Alan B. Albarran, University of North Texas, United States
German Arango Forero, La Sabana University, Colombia
Marianne Barrett, Arizona State University, United States
Benjamin J. Bates, University of Tennessee, United States
Randal A. Beam, University of Washington, United States
Sylvia M. Chan-Olmsted, University of Florida, United States
H. Iris Chyi, The University of Texas at Austin, United States
Benjamin M. Compaine, Fordham University, United States
Everette E. Dennis, Northwestern University, Qatar
Ghislain Deslandes, ESCP Europe, Paris, France
Gilian Doyle, University of Glasgow, United Kingdom
Douglas A. Ferguson, College of Charleston, United States
Michaly Galik, Corvinus University of Budapest, Hungary
Marco Gambaro, Universita degli Studi di Milano, Italy
Richard A. Gershon, Western Michigan University, United States
María Elena Elena Gutiérrez Rentería, Universidad Panamericana, Mexico
Thomas Hess, University of Munich, Germany
C. Ann Hollifield, University of Georgia, United States
Jaemin Jung, KAIST Seoul, Korea, Republic Of
Steven Lacy, Michigan State University, United States
Gracie Lawson-Borders, University of Wyoming, United States
Gregory Ferrell Lowe, University of Tampere, Finland
Hugh Martin, Ohio University, United States
Bozena I. Mierzejewska, University of St. Gallen, Switzerland
Philip M. Napoli, Fordham University, United States
Heinz-Werner Nienstedt, Johannes Gutenberg University Mainz, Germany
Sora Park, University of Canberra, Australia
Angela Powers, Kansas State University, United States
Alfonso Sanchez-Tabernero, University of Navarra, Spain
George Sylvie, University of Texas at Austin, United States
Carol Ting, University of Macau, Macao
George Tsourvakas, Aristotle University of Thessaloniki, Greece
Hans van Kranenburg, Radboud University, Netherlands
Aldo van Weezel, Universidad de los Andes, Chile
Elena Vartanova, Moscow State University, Russian Federation
Steve Wildman, Michigan State University, United States
Michael O. Wirth, University of Tennessee, United States
Bernd W. Wirtz, German University of Speyer, Germany
German Arango Forero, La Sabana University, Colombia
Marianne Barrett, Arizona State University, United States
Benjamin J. Bates, University of Tennessee, United States
Randal A. Beam, University of Washington, United States
Sylvia M. Chan-Olmsted, University of Florida, United States
H. Iris Chyi, The University of Texas at Austin, United States
Benjamin M. Compaine, Fordham University, United States
Everette E. Dennis, Northwestern University, Qatar
Ghislain Deslandes, ESCP Europe, Paris, France
Gilian Doyle, University of Glasgow, United Kingdom
Douglas A. Ferguson, College of Charleston, United States
Michaly Galik, Corvinus University of Budapest, Hungary
Marco Gambaro, Universita degli Studi di Milano, Italy
Richard A. Gershon, Western Michigan University, United States
María Elena Elena Gutiérrez Rentería, Universidad Panamericana, Mexico
Thomas Hess, University of Munich, Germany
C. Ann Hollifield, University of Georgia, United States
Jaemin Jung, KAIST Seoul, Korea, Republic Of
Steven Lacy, Michigan State University, United States
Gracie Lawson-Borders, University of Wyoming, United States
Gregory Ferrell Lowe, University of Tampere, Finland
Hugh Martin, Ohio University, United States
Bozena I. Mierzejewska, University of St. Gallen, Switzerland
Philip M. Napoli, Fordham University, United States
Heinz-Werner Nienstedt, Johannes Gutenberg University Mainz, Germany
Sora Park, University of Canberra, Australia
Angela Powers, Kansas State University, United States
Alfonso Sanchez-Tabernero, University of Navarra, Spain
George Sylvie, University of Texas at Austin, United States
Carol Ting, University of Macau, Macao
George Tsourvakas, Aristotle University of Thessaloniki, Greece
Hans van Kranenburg, Radboud University, Netherlands
Aldo van Weezel, Universidad de los Andes, Chile
Elena Vartanova, Moscow State University, Russian Federation
Steve Wildman, Michigan State University, United States
Michael O. Wirth, University of Tennessee, United States
Bernd W. Wirtz, German University of Speyer, Germany
Previous Editors
Beat F. Schmid, University of St. Gallen, Switzerland
Alan B. Albarran, University of North Texas, United States
Alan B. Albarran, University of North Texas, United States
