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New Media as Catalysts for Change in the Transformation of the Book Publishing Industry
| In: The International Journal on Media Management, Volume 4, No. 2, 2002. |
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Keywords:
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New Media
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Publishing Industry
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Parent document:
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Text type:
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journal paper
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Language:
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English
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Quality:
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double-blind reviewed
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Authors:
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Ziv, Nina D.
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| Abstract: |
The issues currently facing the book publishing industry are profound and the resolution of these issues will ultimately affect how the industry is defined in the future. One of the most important issues that the industry faces is the emergence of a wholerange of new media which have created important managerial tensions within thebook publishing firms. These tensions include defining what a book is in light of the multi-dimensional content available as well as the development of new modes of delivery; whether to remain focused on producing great content or become a more technologicallyoriented company; and the best organizational approach. While thesetensions may be viewed as creating turmoil, they have been catalysts of change and are creating opportunities that will ultimately enable the industry to regenerate its businesses, reach a new generation of readers, and create an environment that is more conducive to innovation.
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| Citation: |
Ziv, Nina D.(2002): New Media as Catalysts for Change in the Transformation of the Book Publishing Industry, in:The International Journal on Media Management, Volume 4, No. 2, 2002., http://www.mediajournal.org/modules/pub/view.php/mediajournal-78, [07/25/2008]
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| Full text download: |
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