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Convergence Processes, Value Constellations and Integration Strategies in the Multimedia Business

In: The International Journal on Media Management, Volume 1, No. 1, 1999

Keywords:	Media , Convergence
Parent document:
Text type:	journal paper
Language:	English
Quality:	double-blind reviewed
Authors:	Wirtz, Bernd W.

Abstract:	The use of multimedia technologies as the core driving element in converging markets and virtual corporate structures will compel considerable economic and social change. Sound strategic management which takes into consideration the basic transformation processes of this sector will be a substantial success factor in securing a competitive advantage within this deciding future market. The change from an industrial to an Information Society connected therewith will above all else be affected by the dynamics of technological developments. The Kontratieff Cycle Theorem explains the underlying principal of these developments (Schumpeter, 1939/Nefiodow, 1991). Accordingly, technological innovations are the substantial determinants of the emergence of social developments through sine-wave like Innovation waves or phases.

Citation:	Wirtz, Bernd W.(1999): Convergence Processes, Value Constellations and Integration Strategies in the Multimedia Business, in:The International Journal on Media Management, Volume 1, No. 1, 1999, http://www.mediajournal.org/modules/pub/view.php/mediajournal-64, [12/05/2008]
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