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A Broadcasting Model for the Music Industry
| In: The International Journal on Media Management, Volume 3, No. 2, 2001. |
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Keywords:
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Content Management
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Parent document:
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Text type:
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journal paper
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Language:
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English
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Quality:
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double-blind reviewed
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Authors:
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Fox, Mark
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Wrenn, Bruce
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| Abstract: |
Consumer access to free music (historically through Napster and, more recently, via other peer-to-peer networks) has increased pressure on music companies to develop commercial business models for the Internet. Also, that consumers are increasingly willing to download music for free, via the Internet, poses a threat to revenue streams for the music industry. We propose that these factors make it attractive for music companies to provide music to consumers for free. Revenues could then be generated through advertising, the sale of consumer data to interested third parties, and the sale of related products and services. We also discuss the software that will be necessary to effectively generate, collect and analyse consumer data. A model is developed to describe how the broadcasting model might work. We conclude by suggesting that whatever business models the music industry does adopt, important insights for revenue generation can be gained from the broadcasting model.
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| Citation: |
Fox, Mark, Wrenn, Bruce(2001): A Broadcasting Model for the Music Industry, in:The International Journal on Media Management, Volume 3, No. 2, 2001., http://www.mediajournal.org/modules/pub/view.php/mediajournal-30, [07/25/2008]
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