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Market Competition and Cultural Tensions Between Hollywood and the Korean Film Industry
| In: The International Journal on Media Management, Vol. 6, No. 3&4, 2004. |
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Parent document:
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Text type:
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journal paper
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Language:
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English
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Quality:
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double-blind reviewed
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Authors:
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Kim, Eun-mee
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| Abstract: |
The market shares of Hollywood movies in European and Asian markets are so large that policymakersaround the world are concerned about the import domination not only in theaters but also in the subsequentwindows. Media economists acknowledge that domestic producers have an advantage in terms of a“cultural discount,” referring to the unavoidable disadvantage of imported films. However, expenditure ona film’s production also determines the extent of popular appeal, thus creating an advantage for films thathave a large and wealthy home market base such as Hollywood. In this article, I aim at understanding thedynamics of these 2 seemingly opposing forces in the motion picture market in Korea. I review the film marketin Korea, explore the relation between performances of 2 windows, theaters and home video, over thetwo countries—the United States and Korea—and compare the determinants of performance of Hollywoodand local films in Korean box offices. A strong hit orientation and preference for local content was empiricallyfound.
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| Citation: |
Kim, Eun-mee(2005): Market Competition and Cultural Tensions Between Hollywood and the Korean Film Industry, in:The International Journal on Media Management, Vol. 6, No. 3&4, 2004., http://www.mediajournal.org/modules/pub/view.php/mediajournal-202, [07/25/2008]
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| Full text download: |
http://www.leaonline.com/doi/pdf/10.1207/s14241250ijmm0603%264_9
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