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The Dual Structure of Global Networks in the Entertainment Industry: Interorganizational Linkage and Geographical Dispersion

In: The International Journal on Media Management, Vol. 6, No. 3&4, 2004.

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Text type: journal paper
Language: English
Quality: double-blind reviewed
Authors: Chon, Bum Soo

Abstract: In this article, I describe the contours of global media networks in terms of interorganizational linkages andspatial distribution of foreign direct investment in the entertainment industry. The results of multidimensionalscaling revealed that there were significant differences in the positional structures of global networksin the entertainment industry. However, in the case of the structural relations between the interorganizationaland geographical dispersion networks, the quadratic assignment procedure analyses revealedstructural similarities between both networks in the entertainment industry. A multiple regressionanalysis also showed music and film industries played a significant role in explaining interorganizationaland geographical dispersion networks. The findings indicate the benefit of distinguishing between interorganizationaland geographic dispersion networks in understanding global media networks.

Citation: Chon, Bum Soo(2005): The Dual Structure of Global Networks in the Entertainment Industry: Interorganizational Linkage and Geographical Dispersion, in:The International Journal on Media Management, Vol. 6, No. 3&4, 2004., http://www.mediajournal.org/modules/pub/view.php/mediajournal-201, [07/25/2008]
Full text download: http://www.leaonline.com/doi/pdf/10.1207/s14241250ijmm0603%264_8

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