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Pie Sharing or Food Fight? The Impact of Regulatory Changes on Media Market Competition in Singapore

In: The International Journal on Media Management, Vol. 6, No. 3&4, 2004.

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Text type: journal paper
Language: English
Quality: double-blind reviewed
Authors: Edge, Marc

Abstract: The media market in Singapore was deregulated to a limited extent in 2000 when the government there announcedthe introduction of “controlled competition.” Newspaper publisher Singapore Press Holdings(SPH), which for 16 years had enjoyed a government-sanctioned print monopoly, was granted licences for 2television stations and began broadcasting in both English and Chinese. Government-owned MediaCorp,which formerly held a broadcasting monopoly, was issued a newspaper publishing licence and began publishinga free commuter tabloid titled Today in competition with SPH’s broadsheet Straits Times. Thestart-up losses brought by competition in both media have resulted in heavy financial losses for both firmsand have led to government signals that a return to monopoly media might be considered. Some in the Singaporemedia, along with some scholars there, have argued that the island nation of 4 million is too smallas a market to support competing media outlets, particularly in newspaper publishing. This article is ananalysis of the Singapore situation in which I argue for a rationalization of media competition there ratherthan its elimination.

Citation: Edge, Marc(2005): Pie Sharing or Food Fight? The Impact of Regulatory Changes on Media Market Competition in Singapore, in:The International Journal on Media Management, Vol. 6, No. 3&4, 2004., http://www.mediajournal.org/modules/pub/view.php/mediajournal-200, [07/25/2008]
Full text download: http://www.leaonline.com/doi/pdf/10.1207/s14241250ijmm0603%264_7

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