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Managing Competition Through Barriers to Entry and Channel Availability in the Changing Regulatory Environment

In: The International Journal on Media Management, Vol. 6, No. 3&4, 2004.

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Text type:	journal paper
Language:	English
Quality:	double-blind reviewed
Authors:	Picard, Robert G. ; Chon, Bum Soo

Abstract:	In this article, we explore factors that influence the number of broadcasters in a market and the achievementof optimal outcomes in broadcast markets.We explore a range of barriers to entry and means of overcomingthose barriers in broadcast markets.We argue that choices regarding and influences on barriers toentry and channel availability act as forms of competition management in broadcast markets.Policymakers and regulators indirectly influence markets by altering the effects of those barriers and directlyinfluence market activities by making decisions regarding the number of competitors, market structures,and—indirectly—the financial performance of broadcasters. We argue that barriers to entry can becontrolled to produce competition levels and market outcomes that promote optimal social and economicoutcomes.

Citation:	Picard, Robert G., Chon, Bum Soo(2005): Managing Competition Through Barriers to Entry and Channel Availability in the Changing Regulatory Environment, in:The International Journal on Media Management, Vol. 6, No. 3&4, 2004., http://www.mediajournal.org/modules/pub/view.php/mediajournal-198, [07/25/2008]
Full text download:	http://www.leaonline.com/doi/pdf/10.1207/s14241250ijmm0603%264_5

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