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Digitalizing Diversity: Public Service Strategies and Television Program Supply in Finland in 2002
| In: The International Journal on Media Management, Vol. 6, No. 3&4, 2004. |
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Keywords:
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Parent document:
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Text type:
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journal paper
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Language:
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English
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Quality:
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double-blind reviewed
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Authors:
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Aslama, Minna
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Hellman, Heikki
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Sauri, Tuomo
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| Abstract: |
In this article, we examine content supply as a public service strategy in Finland, one of the forerunnercountries of digital terrestrial television in Europe. Regarding digitalization, European broadcasters faceseveral options from full service to a specialized mission. The case at hand is the first full digital year of 2002in Finland. The focus is on one of the traditional principles of public service broadcasting, the diversity ofprogramming, as it is realized in the new, digital, multichannel environment. We examine content diversityby comparing channel profiles as well by analyzing indexes of the horizontal and vertical breadth anddissimilarity of programming. In a market of two public service and two commercial analogue generalistTV channels, the five new thematic digital channels have radically altered the amount of system-wide supply,but the diversity of programming has not suffered. This is due to the specializing strategy of the publicservice broadcaster. Its approach to focus on factual programming is clear in its digital output but can bedetected in moderation also in its analogue supply. However, with the expected increase on commercial digitalsupply also in terrestrial networks, there is the possibility of the generalist public service broadcaster toturn into a fragmented one.
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| Citation: |
Aslama, Minna, Hellman, Heikki, Sauri, Tuomo(2005): Digitalizing Diversity: Public Service Strategies and Television Program Supply in Finland in 2002, in:The International Journal on Media Management, Vol. 6, No. 3&4, 2004., http://www.mediajournal.org/modules/pub/view.php/mediajournal-196, [07/25/2008]
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| Full text download: |
http://www.leaonline.com/doi/pdf/10.1207/s14241250ijmm0603%264_3
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