|
Strategies for Growth in the Media and Communications Industry: Does Size Really Matter?
| In: |
|
|
Keywords:
|
|
|
Parent document:
|
|
|
Text type:
|
journal paper
|
|
Language:
|
English
|
|
Quality:
|
double-blind reviewed
|
|
Authors:
|
Kolo, Castulus
;
Vogt, Patrick
|
|
| Abstract: |
This empirical study examines potential size effects in the US media and communicationsindustry. Motivated by investors’ demand for continuous profit growth, mediaand communications executives attempt to leverage size effects, be it by growing thecore business or by diversifying into other media segments, thereby exploiting crossmediasynergies. However, contrary to conventional wisdom, the authors could notfind a general correlation between size and diversification on the one hand and performanceon the other hand. The authors’ reason that exploiting size effects in the mediaand communications industry is far from simplistic and cross-media synergies maytake more time and effort to leverage than assumed. Therefore, research is recommendedto focus on the operational level of size effects and their development over time. Formedia managers, the findings imply that more emphasis should be placed on strategyimplementation and operational effectiveness, rather than on sophisticated M&A andgrowth initiatives.
|
|
| Citation: |
Kolo, Castulus, Vogt, Patrick(2004): Strategies for Growth in the Media and Communications Industry: Does Size Really Matter?, http://www.mediajournal.org/modules/pub/view.php/mediajournal-148, [08/28/2008]
|
| Full text download: |
click here to download
|
|
| Statistics: |
- Views: 53234
- Downloads: 2389
|
back
|
|
Forgot your password?
FAQ
JMM:
Call for papers: Call for papers
Impact of Regulatory Changes on Media Market Competition and Media Management
Traditional Media and the Internet: the Search for Viable Business Models
The Impact of Financial Markets on Media Management Practices
Culture and the Media Industry
|
